On February 5th, the world turned its attention to one of Italy’s most beloved exports. This year, ICCO Canada was proud to take the celebration to new heights by partnering with Nutella Canada to host an exclusive event at Spazio Camera, marking both World Nutella Day and a significant cultural milestone for the brand.
The Art of Nutella: The Assouline Book Launch
The highlight of the afternoon was the official Canadian launch of the Nutella book by Assouline. Known for their high-end, luxury coffee table books, Assouline has captured the essence of Nutella—not just as a spread, but as a global cultural icon. The book explores the brand’s heritage, its evolution from a post-war Italian solution to a worldwide phenomenon, and its unique place in the hearts of millions.
Spazio Camera provided the perfect, sophisticated backdrop for guests to leaf through the pages of this beautiful tribute while celebrating the “sweet success” that Ferrero has built over decades.
ICCO Canada’s partnership with Nutella (and the Ferrero Group) reflects our commitment to bridging the gap between iconic Italian heritage and the Canadian marketplace. Nutella represents the best of Italian innovation—transforming simple ingredients into a brand that transcends borders.
“We were thrilled to partner with an iconic brand like Nutella,” said the ICCO Canada team. “To see the brand continue to evolve and find new ways to connect with fans is a testament to the enduring quality of Italian entrepreneurship.”
While the event was a look back at Nutella’s rich history, it also offered an exciting look forward. We were delighted to share a sneak peek at the latest innovation hitting the shelves: Nutella Peanuts. This new twist on the classic cocoa and hazelnut recipe is coming to stores soon, promising a new way for fans to enjoy their favorite spread.
We want to extend our sincere gratitude to the team at Nutella Canada for choosing us as their partner for this celebration, and to Spazio Camera for being such a gracious host.
Happy World Nutella Day to our members, partners, and the entire community. Here’s to many more years of spreading joy!
